Your ‘About Me’ page is where you can be a little bit more friendly and conversational in your tone, since that helps you seem more relatable. Remember, it’s the first impression your readers will get about your business, so it needs to grab their attention right off the bat. For example, if your target audience is college students, your ‘About Me’ page will sound a lot different than if your target audience is financial professionals.īut regardless of who your target audience is, the content in your ‘About Me’ page should be interesting and engaging. This will help you get a better idea of what you should be writing and the style of your content. When writing your ‘About Me’ page, try to visualize who your ideal customer is and what their needs/wants are. The ‘About Me’ me page should also be written for your target audience. Building trust with your customers helps to create brand loyalty, so they’ll be more likely to continue to support your business and choose you over competitors. An ‘About Me’ that is too wordy is more likely to bore your readers and get them to click away from your page.Ī good ‘About Me’ page should also establish trust with your readers and form strong connections with them. To write an effective ‘About Me’, you should avoid writing fluff and just stick to facts about yourself and your business. Why the product or service you’re offering is important to you.Your ‘About Me’ page should express the following to your readers:
The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.Ī good ‘About Me’ page will be straightforward and easy to read, but still interesting and engaging. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. Starting your day right: Laurence Leenaert Self-improvement, brands to check out and things to see and do – from food to fashion. Industry deep dives, macro trends, and profiles of fascinating businesses and founders.įor Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.Īt first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. How did a ‘Black Founders Matter’ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident.
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Students come here to learn from the best and get their shot at a billion-dollar industry.Ĭase studies and how-tos to take you from startup to scale-up and beyond.
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Kick start the holidays with this Second Act episode chock full of food, family, and tradition. In Sonic Symbolism, hear Björk and her collaborators discuss the making of her last 9 albums.Įxplore the minds of 10 musicians as they use their surroundings to make sense of the world.Įxamine the journeys of 5 individuals who pivoted their careers to pursue their passions.įamily comes first, especially this time of year. Stories of values-driven business success with Paul Jarvis. Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.Ī collection of original content that celebrates the entrepreneurial spirit.
Whether you want to grow your team, your following, or your sales, we've got ideas. Off and running? Find tips to help you lead, manage, and make your business even better. Learn to write a business plan, build a brand, and turn your ambition into a successful business. See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers. Explore our collection of resources to help build your business and boost your digital marketing.Į-commerce Automations: Time-Saving Techniques for E-commerce
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